If there’s a chance your labeling will be used for a higher purpose, it could be worth seizing on that opportunity to do something greater with your designs. Nestle UK has created something called a “reminiscence pack” with the intention of helping older customers with dementia.
Although it’s not clear what, if any, medical accuracy this initiative has, the company claims that the main purpose is to simply spark nostalgia among those candy buyers who can remember the glory days of brands now long gone.
This includes some classic and colorful promotional images like ads and posters, as well as things that might remind older folks of the specific experiences they had with these candies, like a stylized board game promoting “Rowntree’s Fruit Gums.” Some of the other wrappers include not just candy labels but the vintage labels that would have been wrapped around everything from sausages to condensed milk.
Included in the back are other items that conjure up a time and a place, such as images of factory workers and women working with chocolate on production lines. The promotional page for this effort on Nestle UK’s official site describes the impetus behind the movement.
“The Nestlé UK & Ireland archive has been inundated with requests from carers and reminiscence groups who want historical packaging to help prompt happy memories among patients diagnosed with dementia, or memory problems,” the statement reads.”We’re proud to be one of the first businesses to produce a pack this kind.”
It shows the power of lasting images, and with a Primera LX900 printer, labels both new and old might be put to unique uses like this.
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