As Fox News has reported, Australian wine producer Treasury Wine Estates may have made history by including caloric information on its labels. Whether or not it is the first company to do so, as it claims, Treasury has received enough attention to make this a possible trend that other wine businesses could follow in the future and around the world.
Even when it is allowed, not all companies have agreed to make calorie counts known to the public. Mother Nature News notes that businesses in the U.S. have been allowed to disclose this information on their logos voluntarily for nearly three years now. Since calorie amounts can be wildly different for wines based on their age and sugar content, keeping these details accurate may be a time-consuming act for the unprepared.
According to Drinks International, the CEO of the Wine & Spirit Trade Association, Miles Beale, supports the company’s move.
“We welcome TWE’s action in this important area. It is another good example of industry leading the way in providing information to consumers so that they can make informed choices about consumption,” he said. “Significantly, it also provides the sort of calorie information their consumers want and in a format that they can access easily.”
Businesses have choices for how they arrange their wine labels, and in many cases those choices involve changing standards. To best reflect the newest industry regulations, as well as consumer needs, companies may prefer an in-house color label printer. This keeps the label making process under the user’s control for a custom product, perfect for each brand.
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