Consumers want to learn about your product when they look at food and beverage labels, but they also want to know about the company behind it. Finding a way to naturally integrate important details into the design is simpler when you have the right design software and a compatible printer to go with it. Ideally, the right label should be attractive, compliant and informative while still recognizable.
That may sound like a lot, but these are all essentials to making packaging that really stays with the audience. In a piece for the Small Business Administration blog, Rieva Lesonsky of GrowBiz Media said that packaging should be functional as well as appealing. She also recommends where exactly the business details of the company should go to avoid interfering with the main front label.
“Although you’ll use the front of your product packaging to catch customers’ eyes, you should put the basic information about your business on the back,” she wrote. “This includes your address, phone number, website and any information that might be required by law, such as ingredients or warnings.”
In a 2012 article for Small Business BC, Ken Gallie recommends businesses consider designer and production issues, assuming they rely on outside help for these tasks. He also advises strong communication between designers and printers to enforce accuracy.
Although he doesn’t note this specifically, using an in-house printer and the appropriate software will keep these tasks in one place, making it easier for businesses to control the entire production. OptiMedia Labs offers printers like the Primera LX900 for high quality labels for any prime use.