Innovation shouldn't prevent your company from accurately representing what its product contains. This might be important for bottled water companies to consider, because some of the new approaches they are pursuing might need the kind of transparency that water labels can present.
On the surface, the "Ooho" seems too transparent. That's because it's a means of containing water so that it can be shifted around in the palm of a user's hands and even consumed while still in its packaging. This is because, as a piece in PSFK described, the water is surrounded by a special membrane made of digestible chemicals.
How can this kind of product inform consumers of its contents? The article notes that labels could still be placed in this membrane so that people could still clearly see them and read them. But the pictures don't show any specific labels. Instead one can see the way that these water products are cradled and carried before being consumed straight out of a person's hands.
Writing for Gizmodo, Adam Clark Estes notes that the appeal of this product could be its seeming environmental friendliness, but it could also be all superficial.
"The design of these little balls was inspired by biological cells and they actually are supposed to be eaten like bon bons," he writes. "For now, however, it's safe to say that products like Ooho and Wikipearl are a novelty." Wikipearl is a similar approach to the edible container that will be for sale soon.
By using a color label printer, bottled water companies have the chance to make their product stand out.
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