Among the various elements you can include on alcohol labels is age, which can win over even the less knowledgeable customer. Spirits producers may simply think all they need to do is include a reference somewhere to this information to increase the interest in a product, especially since this is sort of unique for alcohol among other food and beverage labels. However, it’s possible to emphasize age too much when promoting certain products, according to Noah Rothbaum, author of a new book about American whiskey labels.
Creating and printing whiskey labels can be a slightly different process than making labels for other liquors. One of the most famous whiskey labels, Jack Daniels, uses a stylish black and white presentation that dates back to 1911. Other whiskey label designs embrace a retro style while attempting to speak to a modern audience.
Despite the reliance on older imagery and fonts, whiskey buyers shouldn’t necessarily privilege age. Business Insider quotes Rothbaum on the misconceptions surrounding the importance of a whiskey’s age.
“There are a number of very fine, extra old American whiskeys on the market that are 18, 20 years old, but those are really big exceptions,” he said. “There are many excellent whiskeys that are far younger than 20 years old.”
This is another example of the way alcohol companies might have specific concerns to address on their labels based on each individual product. BarTender label printing software can be paired with a printer from major brands like Primera or Epson to make liquor labels that fit your company’s plans and expectations.
Leave a Reply