Some companies take a lot of pride over transparency with the items they sell, and stand behind the notion that “what you see is what you get.” When it comes to pre-packaged food, it’s especially important that consumers don’t feel like they’re being served indeterminate “mystery meat,” and that the product advertised matches what was purchased. In some cases, the very identity of a company can be called into question when labels are incorrect, as a recent Huffington Post article describes.
The specific incident mentioned involved Whole Foods, a grocery chain whose image tends to rely on qualities like consciousness and natural living. Allegedly, the store accidentally gave a chicken salad a vegan label, and vice-versa. Though no complaints seem to have been made, this momentary lapse does suggest a certain vulnerability that could potentially damage the company’s reputation, especially if someone with an allergy or dietary sensitivity accidentally consumed the wrong item. As of now, the mistake has been noticed and the salads are supposedly set to be recalled. It underscores the notion that very few major distributors can offer complete assurance of exactly what their food products contain, which is why truthful labeling is so important.
In short, bad labeling can equal a loss of customer trust. Use of a Primera LX900 color label printer can allow for a closer relation to the label making process, reducing the chance for critical errors and perhaps strengthening the bond between the company and the customer.
Leave a Reply