For great hot sauce and barbecue sauce labels, businesses should know their products well and think through how they market it to their target audience. As with all food and beverage labels, color matters here, but perhaps more so in this case, since a see-through bottle will put the label against the vibrant colors of the sauce itself. Hot sauce fans are also likely accustomed to seeing bold colors, like black, red and yellow, on sauce labels.
You can captivate your hot sauce fans by making a label based on some of these important criteria:
- The color of the cap: The top of the bottle may match the dominant color of the label, or perhaps be covered with an additional wrap that displays the brand's logo in a smaller form.
- Famous names: An article from Radio.com gives examples of several hot sauce bottles that feature band names and logos. While sometimes the band name isn't overtly visible, in other cases, as with a KISS-branded sauce, the original font and lettering is part of the sauce's identity.
- Flavor: In this piece for the News-Press, Charley Anderson of Wingnuts makes a distinction between the "heat" of a sauce and its distinctive flavor. "Hot sauce doesn't necessarily mean hot," Anderson said. "Anyone can make a hot sauce, anyone can get heat."
- Overlay packaging: GE and Thrillist are collaborating to create a uniquely hot sauce and a packaging to match. As PSFK documents, this includes "Silicon Carbide" packing with the bottle inside.
The VIPColor VP485 Color Label Printer can help your business match color label orders efficiently while keeping everything in-house. The labels you create with this printer will be vibrant and lasting without taxing your budget.