For the best herbal supplement labels, your company should follow both government recommendations and good design practices. As such, you will have to think carefully about the label printing process, and an in-house solution helps them gain control over important packaging systems.
Though it's best to turn to the Food and Drug Administration for official supplement labeling guidelines, below are some basic prompts to get you started creating the best labels for your customer base.
- Back up qualified health claims: They may not require as much evidence as an official health claim, but the FDA states that a product that calls for some possible medical benefit should display "a disclaimer that explains the level of the scientific evidence supporting the relationship."
- Identify the core audience: This is essential with any product label design, but is also useful for items with supposed health benefits. In addition to displaying identifiable features, the supplement label should also highlight the brand name (along with the medical name) and make it easy to find elementary information about the manufacturer.
- Relevant warning statements: Depending on what the supplement is and its intended use, federal and state regulations may require a consumer warning. As an example, the FDA required warnings for iron-enhanced supplements in 1997.
- Use purposeful colors: An article for Natural Products Insider suggests some of the best colors to use for supplement packaging. Blue can correspond with calm, green with nature and yellow with "energy," all of which might be appropriate values for your product. However, these will only be useful if they actually have some relation to what your supplement does.
Dietary supplement label printers will grant businesses flexibility in choosing the colors, styles and materials they most want for their supplement.