3 tips for water bottle labels

With the arrival of summer, bottled water vendors may naturally see more of an interest in their products. The International Bottled Water Association reports that the average American consumed 32 gallons of bottled water in 2013, totaling more than 10 million gallons overall, the equivalent of more than $12 million. To that effect, the marketing used by water bottle companies is important for maintaining brand visibility amidst competition.

Here are some useful tips to consider when preparing for higher production rates for water bottle labels and how professional grade printers like the Primera LX900 will aid in their completion:

• Conform to the packaging: Noah’s Spring Water has drawn attention for using cans instead of bottles. In this case, the labels and coloring fit the material of the can and make for a recognizable aluminum package.
• Sample different label stocks: There are multiple types of materials available for durable and vibrant labels, so take advantage of this range by considering different options. Label options can include polypropylene, high gloss and polyester. Trying out each one to find the most fitting label stock through trial and error, a process that will save companies money later on.
• Size labels to match the container: Versatile printers are useful for sizing the label to fit the exact dimensions of the bottle. Differing volumes reflect not just the shape and structure of the bottle but also the serving size available to the consumer.

Make labels that are appropriate for your intended use with the right combination of BarTender software, strong label stock and an energy-efficient printer. All of these are available through the OptiMedia Labs website: contact us for more information.