3 ideas for exciting holiday chocolate labels

December is on the way, meaning it’s a festive time for shoppers and a crucial one for candy sellers. According to a 2012 study from NPD Group, candy is the most popular snack for holiday revelers, with more than half of a group of 4,906 Christmas consumers eating seasonal chocolate. In the wake of that spike in interest, manufacturers can review their candy labels, paying special attention to the little touches they give their chocolate packaging.

Just as in other areas of food, specialty chocolate can distinguish itself with a high-quality exterior. These three options can help get your company thinking of creative, seasonally appropriate chocolate packaging styles:

• Creative advent calendars: This is a tried and true staple of the season, so you’ll need to find especially creative ways to decorate the exterior. Lush colors and durable material will be useful in making these products stand out.
• Heavy paper: A recent Chocolate Noise article looked at the way Dustin Taylor and Adam Dick have designed wrappers for their Dick Taylor brand of craft chocolate. “We want customers to feel like what they have in their hands is valuable,” designer Garrett Taylor explained. “The shape of the package, the thickness of the paper, the feel like it’s worth the $8 or $9 that you spent on it. It’s almost like when you buy like a Mac product, like a new iPhone or iPad.”
• Stocking sizes: As with Halloween candy, it can help to remember specific portion sizes as you design and print fitting labels. “Stocking stuffing” chocolate can mean narrowing a label so it fits.

A Primera printer, such a the LX900, can be a good choice for this and other food and beverage labels, both now and throughout the year.