3 considerations for holiday hot sauce

Making seasonal hot sauce could be a distinctive way to celebrate the season, especially if you use customized labels for each container. Jars can vary in size and shape, which means that your labeling strategy may need to change as more products are added. The right hot sauce and barbecue sauce labels will make it obvious that you’ve taken the extra time to consider each product’s shape.

The ingredients you choose for sauces this season can also impact the way you are able to package and label them. Take the following into account as you make specialized labels for your condiments:

• How round?: Will the sauce be placed in round bottles with a thin neck or standard mason jars? Depending on the curve, you may have to place important information and label elements in a certain pattern on the label for emphasis.
• Matching colors: The dominant colors on the labels can correspond with the visible contents of the bottle, similar to wine labels. A green “verde” sauce, for example, can go well with a similarly green label.
• Target demographics and ages: Consumers in different age ranges could have their own content preferences worth appealing to. According to a survey from the Association for Dressings and Sauces, people between 25 and 34 purchased more mayonnaise in a one month period this year than other groups. It may not signify a direct connection, but those companies that have a mayonnaise-style sauce could start to emphasize this to attract Millennials, or at least look for similar statistics.

The Primera LX900 is one printer perfect for in-house label production, no matter what preferences you have to remember for your specialty food labels.