Green Mountain Coffee and Costco have struck a deal to create private label coffee packs for the bulk retailer.
Archives for November 2012
The effect of product labels in major motion pictures
It’s clear that a company’s logo is a major defining factor of the brand.
Prop. 37 loses in California
The fact that Proposition 37 was popular among many citizens shows that consumer demand is shifting toward increased clarity of product labels
How custom labels can separate secondary products from primary
But, other companies can’t survive on product alone, and nearly all businesses will have a secondary line or item that helps support the business.