Kroger, a major grocery chain, has released its Simple Truth and Simple Truth Organic products nationwide.
Archives for September 2012
The legalities of effective product labels
As reported by this blog before, many companies have seen lawsuits and other consequences for posting misleading or false advertisements on their custom labels.
Using QR codes on custom labels
These label-features are being used to make the consumer experience more dynamic and engaging.
Whole Foods toutes stores as being completely organic
The company means that every product down to it’s personal care section are fully compliant with the government’s restrictions on the “organic” food label.