World renowned vintner, Paul Hobbs, may produce in Finger Lakes region

California wine didn’t reach international acclaim until the 1970s, well after local vintners began creating the drink. But, since then, the state has produced roughly 90 percent of the United States’ wine market despite grapes being crushed in numerous states from coast to coast. But, according to an article by The Atlantic, a new region may be burgeoning in the American wine market as a premier producer: the Finger Lakes region of upstate New York.

The region started producing wine professionally after the New York Farm Winery Act of 1976, a state law that allowed grape growers to create wineries and sell directly to the public with a maximum of 50,000 gallons per year. Since then, the region and the industry has grown, with the Reislings of the Finger Lakes becoming a staple for most grape enthusiasts.

But, it wasn’t until highly regarded vintner Paul Hobbs declared on a Buffalo radio show that he may be interested in producing wine in the Finger Lakes region that it started to see the national standing many have felt the region has been due.

“Paul is indeed interested in winemaking in the region,” Jennifer Freebairn, director of sales and marketing for Paul Hobbs Wine, stated in an email to The Atlantic. “Hobbs is consulting to a winery in Niagara-on-the-Lake, and he has considered developing a project in the Finger Lakes, though nothing is set as of yet.”

This increased attention to the region is encouraging news for local wineries. But, in order to make sure their brand remains above the added competition that may come with the attention, vintners may want to invest in a Primera LX900 color label printer to produce high quality, custom labels to stand out amongst the competition.