Minimalist packaging certainly has its perks in particular instances, but only if there’s enough information to inform consumers of the health information they need to know and direct them to the right places they need to go online to get any additional data.
Apparently, there are some who harbor strong feelings about the presence of labels on water bottles—or at least rapper Kanye West does, as evidenced in a story that recently appeared in the Independent. West has made headlines for what has been described as “diva behavior” when he said he couldn’t appear onstage next to water bottles with labels while he was at a talk in Cannes.
The reason supposedly given for this was his insistence on not appearing next to a brand he wasn’t promoting. But this choice connects to his emphasis on product identity and good taste that he highlighted during his speech at the Cannes Lion festival.
“I dream to help raise the palate and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone’s begging for,” he said, explaining that he “believe[s] that bad taste is vulgar. It’s like cursing. I think the world can be saved through design.”
Water bottle companies might not be thinking about this kind of approach because it sounds like they might lose their identity. However, with the use of water bottle labels that can still preserve most of the space of the bottle, your business can still pursue this idea of a purity of taste.