Many holidays involve giving candy to loved ones as part of the celebrations, but in each case the makers of candy labels have different design factors to consider. While Halloween and Valentine’s Day treats may use many of the same ingredients, there are colors and images that make them stand out and seem appropriate for their respective seasons. Easter candy is no exception, and needs to be advertised to fit in with the times.
Given its association with springtime and bright colors, it’s no surprise that some of the most enduring Easter candy staples are the most vibrant. Jelly beans and marshmallows in pink and green are well-remembered favorites, and chocolate eggs or bunnies are easily spotted in markets.
One current issue candy producers might want to spotlight on labels is the health factor. Candy customers will likely understand that they aren’t purchasing health foods. However, ABC News recently featured an article in which a dietician ranked Easter candies from most to least healthful. For some shoppers, nutritional value could be as important a concern as festivity. Certain candies may be healthier than their competition, so mentioning this is a possible tactic to get recognition.
If there’s a healthy aspect to the candy being sold, identifying it on product labels helps the item stand out amid similar products on display. One example from ABC’s list includes dark chocolate products, which sometimes carry the health benefits of polyphenols.
Combining a perky color scheme, appropriate graphics and useful information is easy with a Primera label printer, like the Primera LX900. Guarantee high-quality labels for all candy products that fit the occasion and give customers a festive sense when they make their purchase. See some examples, including a video of the LX900 in action, on our candy labels page.
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