Seasonal drinks are common in the beer industry, but wine can also appeal to the different times of the year. As a winemaker, you may want to print special packaging that goes beyond the standard summer food and beverage labels. To design a truly great beverage fit for summer, it helps to know what shoppers will be looking for.
Think about the weather, and, perhaps most importantly, what people will be eating, in the summer. The most obvious idea is to make and market a vintage that isn't too "warm." That usually rules out heavy reds and means the focus should be on white wines or rosé. What's more, it should be a wine that tastes best when chilled and served along tangy, refreshing, light foods, and that's another point for white wines.
With that in mind, what's the best way to package your summer wine? It could be a good idea to favor a simple, light label design to go along with the wine itself. Remember: the label will most likely be using the wine itself as a background, as seen through the glass bottle.
So why not pick a label that matches? Most of the recommended summer wines in this Women's Health article follow a similar pattern: rectangular, white label with an image or logo in the center. Black ink and other clearly defined colors will show up well against both the white label and the liquid behind it.
Visit the Optimedia Labs store for some printers that will match whatever label types you want. The Primera LX900 Color Label Printer is a great place to start, and might have the features you need. You can find more information at our U.S. store here or our Canadian store here.