Using wine labels to inform consumers of the best dish pairings

A major aspect of wine, that sommeliers spend much time researching and understanding, is the art of pairing the right wine with the right food. While experts in the field may be able to rattle off these pairings with ease, some wine enthusiasts may have a much harder time. That being said, the Newport Daily Press in Virginia mentions a French winery that helps inform its consumers of this information.

“The wines are produced in France, and it is their labels that make them so unique,” writes the author Roy Williams. “The label on each bottle, three reds and two whites, is not covered with lovely pictures of French chateaus and contains no lengthy description of how the wines were made or aged. There’s just a simple statement of the origin and style of the wine.”

Williams goes on to explain how the wine’s labels actually include pictures of food items that the bottle goes well with. For example, sweeter dessert wines from the line may carry a picture of cheese and crackers on its label. A cow or steer may be accompanying some ingredients on the types best suited for red meats consumers could very well find a chicken on the bottles that go best with white meats. There’s also a distinction between fish and shellfish wines, one adorned with a fish tail the other with a lobster.

When it comes to wine shopping, many consumers aren’t entirely sure of which variety may marry best with what foods. But, by designing these custom labels, the French winery was able to inform its consumers of this valuable information. If other wineries or vineyards wish to do this as well, they may want to invest in a color label printer and applicator for these new labels.