Using a custom label as a means to convey story and heritage

Wine labels are often very decorative and colorful, doing what they can to pop out from shelves and draw positive attention to the bottle and the winery. But while most producers use marketing techniques as a means to create this effect, one winery – according to the Bradenton Herald’s Jim Rowe – uses an alternative route to do this as the writer examines the wine label of the Zantho Zweitgelt bottle.

The winery is based in Andau, Austria – a place not especially known for its lizards. But, the village was previously known as Zantho and dates back to the late 1400s. It’s named Zantho, after a rare species of woodland lizards that inhabits the area.

The region has a very gravelly soil with an abundance of minerals, allowing for an ideal place to grow vineyards, which just happen to be the preferred habitat for the Zantho lizard. Furthermore, Zweitgelt uses ecologically friendly cultivation and farming techniques that allow it to preserve the habitat for the lizard as well as other animals.

“It is very interesting to look at the different labels that are perched on the shelves of wine shops and grocery stores and try to figure out if there is really any connection between the depictions that are on the label and the wine that is in the bottle,” writes Rawe.

While many companies may design their labels using research and development or with colors or imagery that’s intended to provoke a certain demographic to purchase the product, some of the most successful brands use their custom labels to tell the company’s story.

If other vintners wish to design custom labels that provide a glimpse into the history and motivations behind the company, they may want to invest in a Primera LX400 color label printer that can produce these high quality custom labels.