Use professional software to design a great wine label

Selecting label software and the right color printers to go along with it is crucial for creating high quality labels for any product. Wine bottles are an example of a medium where label detail is important, so producers need to use the tools that give them control over all elements of design, including the seemingly minor ones. Wine customers from the novice to the experienced should be able to trust a particular vintage and feel confident in making a purchase based on the label.

Whatever the desired impact or audience, the best wine labels feature memorable designs that match their brand. In an article for the Wall Street Journal, Lettie Teague looks at the importance of the label in attracting a customer, especially for reaching out to younger people or demographics that don’t spend much on wine.

There’s a lot to consider, including the content of the label, the material it is printed on and the way it appeals to the larger market. For example, Teague spoke to a veteran designer who suggested that expensive wines should be marked with a simple, traditional label in a bright, pleasing color.

Compared to that, a less expensive wine can afford a risky or humorous label, Teague writes. But however winemakers characterize themselves, they need to recognize that a label is their “sole emissary on the store shelf.”

“A wine label with wide appeal is a winery’s single greatest sales tool,” she writes. “It can make a good wine more desirable and a bad wine more salable.”

OptiMedia Labs has the basics you need to improve label production in-house. By purchasing both a wine label printer, like Primera LX900, and the software to go with it, companies can create wine labels that are distinctive and well-made for all of their different brands.