This blog recently discussed the problems associated with keeping expiration and “use by” dates on food labels distinct, but aside from the loss of interest in your brand, there’s another very real loss that ineffective language in this area might contribute to. As information from the National Resources Defense Council states, roughly $165 billion of food that is wrongly thought to be expired is discarded annually, largely because consumers don’t understand how long they can successfully keep it.
Because this is such a regulatory gray area, it might appear like companies marketing and manufacturing food items have little to do to cure the overall public perception. But the NRDC website contains a few suggestions within the reach of the individual producer—steps that could be easily taken through the use of a color label printer.
“Consumers should be able to easily locate and understand date labeling information on packages, perhaps through the use of a standard ‘safe handling’ information box, akin to the ‘nutrition facts’ panel,” the article offers.
Something like this can help get ideas swirling around the marketing department of a food company, but the use of a printer may also generate other ideas that work more specifically with whatever product your company focuses on. This also requires that your team gain a better understanding of your food.
Specialized businesses demand specialized solutions: with control of a color label printer, your business can figure out the most convenient way to communicate critical information to your consumers in a size and shape that matches your profile.
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