Consumer demand has shifted in recent years to products made by companies local to their residence. This has become especially true in the craft beer sector of the market, as many of these breweries can only afford to sell their products locally. Thusly, most of them have done their best to promote the local aspect, including that of microbrew veteran, Uinta from Salt Lake City, Utah.
Beginning in 1993, Uinta was available primarily in bars and restaurants, but demand increased with the craft beer movement, allowing the company to create a bottling line in 1996, complete with custom designed labels.
According to the City Weekly – a local magazine – Uinta’s custom labels will always contain the slogan “Earth, Wind and Beer.” This is a testament to the breweries long-standing commitment to practicing eco-friendly brewing techniques. Not only has the company been utilizing wind power since 2001 they but also installed solar panels in 2011.
In addition, the brewery’s labels and beer names are often associated with many of Utah’s natural and historic landmarks. For example, Golden Spike Hefeweizen contains a large, gilded railroad spike, paying homage to the historic railroads that pass through the canyons and mountain ranges. Skipping Stone Summer Lager features a large, calm lake at sunset with a patron in mid throw and then Yard Sale Winter Lager has a skier comically tumbling down a mountainside.
It’s clear that Uinta fully understands the increasing demand for locally themed marketing by small businesses – regardless if they produce wines, cheeses, beers or any other food items. If other companies wish to see similar success and attention to that Uinta has seen, they may want to design custom labels that play toward the locality of their products.
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