When it comes to branding, companies will often use their region’s culture or history as a means to differentiate its custom labels from their competitors. Such is the case of two West Coast wineries that released new wine labels that emphasize their locality.
Steven Chew, Brandy Faber and Jeff Farthing are Laguna Beach-based Californians who joined forces to create the Purple Corduroy wine label. The surfing trio derived their brand’s name from the combination of the purple blobs that form on ocean swell maps showing where highest waves are and the striated lines of vineyards’ vines and waves cresting and breaking onto a shore, much like vertical lines on a pair of corduroy pants, according to local paper Laguna Beach Coastline Pilot.
The wineries debut bottle, a zinfandel called Red Siren, is an homage to the ocean that forms the basis of the their brand’s DNA, as well as the mythical Sirens of Greek mythology – seafaring women who inhabit rocks and sing beautifully to sailors.
Over a black bottle, the custom label is a circular red image whose lines seem to be the remainder of what was once a full circle. Forming an image much like a Rorschach inkblot, the label abstractly looks like a female Siren with wild red hair holding grapes in her outstretched hands.
In addition, another regionally inspired wine label comes from Washington, a state with a burgeoning wine industry. Inspired by Walter Clore, the first man to plant wine grape vines in Washington in 1937, Columbia Crest created its new label Walter Clore Private Reserve Red, according to the Daily Herald, a local paper.
The bottle’s label takes on a classical form with a golden grape vine highlighted against a black background that runs diagonally behind a gilded frame containing the bottle’s name in a scripted font.
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