Translating flavors to colors on wine labels

Because of cost and equipment, it might seem like a hassle to come up with ways to signal complex information to consumers through carefully-placed labels. But one of the great things about color label printers is that they allow your business to be creative with the elements at your disposal.

Just look at the designs produced by Uproot, a wine company that has concocted a way to signal the flavors in its beverages to prospective buyers through brightly colored wine labels. A piece in PSFK spotlights the bottles that sport these labels, which simply display a series of colored blocks stacked one on top of each other.

The colors of these squares are meant to indicate what the wine tastes like, in reference to the many different "notes" that a single bottle might contain. In addition, these shapes have different sizes to indicate how dominant they are for specific brands.

This might be confusing to those connoisseurs who are used to seeing lots of text and other information on the front of a wine bottle, but it might also enforce the sense of an inclusive club that buyers want to be a part of.

Another article on this same company, this one for The Drinks Business, taps into a different effect that this strategy might have: appealing to younger consumers. It quotes Greg Scheinfeld, one of the developers of the vintage, on this aspect of their intended mission.

"We're a new kind of winery, a winery for Millennials, and we take a new approach," he said.

However, you don't have to have one specific category of consumers in mind to start experimenting with your wine labels, and an easy-to-use printer can help you come up with new ideas.