To gloss or not to gloss? A question for beer labels

Both the Primera LX400 and LX900 color label printers are effective options for producing beer labels, in part because they grant your company many different choices. Each of these can process high gloss labels, and the LX900 also accepts semi gloss, matte and polyester stock. This variety may be important, since changing trends in beer labels could see you change to a lower level of gloss, or perhaps none at all.

There are some notable differences between the types of food and beverage labels companies can make. The gloss labels can adhere well to different surfaces and come with a pleasing, smooth texture. However, opting for a paper label could be a better choice should your beer brands require a rougher feel. This could also help smaller craft breweries embrace keep up with elegant luxury alcohol brands.

In a piece for Creative Bloq from 2014, The Big Picture’s Deborah Finding and Chris Aukett said that an “industrial” look could be more suitable for craft beer, and this could include a stripped-down label.

“Craft beer drinkers expect a superior product, delivered through care and consideration in the brewing process, and quality ingredients,” they said. The authors also added that the simple design could mask a surprising amount of effort, as businesses add onnew graphic elements  to relatively basic labels over time.

The decision of whether or not to use glossy labels may vary from brand to brand, but it should be equally easy to purchase labels and an appropriate printer no matter what the desired stock. Some of the different styles available include clear, silver, white and gold polyester labels, as well as polyester and paper options.