Candy Industry recently profiled some of the chocolate makers present at the Winter Fancy Foods Show. This San Francisco-based event brought 20,000 visitors and also saw 80,000 individual products representing various types of foods. For candy companies, the chocolate brands present are worth examining, as they show some designs that could lead to more interesting packaging.
One notable trend is the popularity of dark chocolate with high quantities of cacao. Not only does this play into the consumer desire for more “organic” foods, it offers chocolatiers the chance to try unusual things with fresh, naturally-sourced ingredients.
Here are some ideas for colorful chocolate and candy labels that follow through on the sights from this event:
- Dynamic contrasts: While colors like brown and pink might be closely associated with chocolate, chocolate labels can also play with less predictable color combinations. Nuttyness, a company that produces marzipan, uses blue and white on its packages to attract attention. Taza Chocolate also uses stylistic shapes like triangles.
- Faux handwriting: The font used for a chocolate logo makes an impact as well, and some producers are employing a cursive design that feels classic and distinctive at the same time.
- Photos on the label: While they don’t always take up the entire package, some of the high-end candy brands in this article feature realistic photo images of the chocolate or its ingredients on the outside.
The Primera LX900 Color Label Printer gives businesses a speedy, energy-efficient labelmaking solution for various colorful label options. This can make updating labels easier as new trends emerge, especially in as popular a field as dark chocolate.
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