The power of a good first impression

This blog has discussed the importance of high-quality custom labels before and how primary labels can have a strong effect on customers as they create the first impressions on retail shelves. With the holiday shopping season in full swing, many consumers may be looking to purchase a gift that they’ve never seen before, putting an even greater onus on the product’s label to create an attractive first impression as most consumers won’t know lies within the package.

For example, the Indy Star recently pulled three random wines from a liquor store based solely on their labels. One wine featured a bull that, according to the wine label, traveled the world to share the Spanish wine with consumers. It was panned by the source as being mediocre despite an attractive label.

Another vino had a custom label that was a nondescript, watercolor of different shades of blue, purple and black with a gold logo and white doodles. While the source critiqued the label for being boring and something “from a late-80’s Kenny G tour poster,” it praised the wine inside for being a decent blend.

The third was from an Australian wine company Cycle Buff Beauty that featured a custom, pulp-style label similar to the movie posters for 1970s B-grade action films. While the source was not a fan of the label’s overt themes, it found that the wine in the bottle, again, was worth the purchase.

It’s clear that a wine label is a big deal to vintners and is, oftentimes, the first line of offense when it comes to gaining a customer base and generating sales. But, in order for the support to continue, companies need to be able to put out a product that backs up the label. Regardless of the industry, though, businesses can rest assured that they’ll attract customers with high-quality labels printed from a Primera LX900 color label printer.

This will allow them the time to develop a stellar product that can keep the consumers coming back for more.