It's the job of your marketing and packaging materials to tell consumers the definitive idea of your product, but there are some items that can be misconstrued in certain ways. For example, as a recent Forbes piece points out, there is the perhaps alarming trend of nutritional supplements being sugary, gummy or otherwise candy-like.
While vitamins taken in recommended dosages can be helpful, the danger is that the candy element overshadows the vitamin aspect. The article quoted dietician Lori Zanini, who advises that these supplements be regarded with caution, due to their sugar content and the effects that this could have on children.
It can be difficult for a nutritional item in this situation to make itself distinct and accurately represent the product's intention. Even if a vitamin is chewable or otherwise incorporates aspects of candy into its production, the labels used to advertise these products can endeavor to explain exactly what the benefits of such a product are and the right way to take them.
It's an area that one should pay significant attention to, as there are more recent developments that seem to be encouraging the growth of this industry, like the company SmartyPants, which has apparently raised more than $4 million.
By using a color label printer, a vitamin producer can take steps to making the supplements that it puts out appear as what they honestly are and inform consumers why they should choose its pills and what ways they can be incorporated into their diet.