Manufacturers that need to produce many food and beverage labels should remember the ways that their products’ appearance could influence consumer choice. One packaging option worth taking note of is the rise of the “snack pack,” which combines different foods in a single segmented container, with each portion in an appropriate serving size. With this specific size of product comes possibilities for design that hammers home the same themes.
Packaging World recently profiled Sargento Foods Inc.’s Balanced Breaks, a series of products that combine different types of snacks that make up fewer than 200 calories. Packages feature distinct contrasting colors, referencing the different contents and the “balanced” nature of the snacks. The article quotes Sargento’s Barbara Gannon, who discussed the rationale behind the “yin-yang shape” of these food packages.
“Balanced Breaks offers consumers a balance of taste and nutrition, as well as a balance of salty, sweet, and savory flavors,” she said. “When we met with consumers, this design did the best job of communicating that.”
Separating snacks into their own compartments can give consumers a feeling of a more balanced nutrition, as they eat appropriate amounts of fruits, nuts and vegetables to stay health-conscious. If this is the message companies want to send, they can use a color label printer like the Primera LX900 to make a balanced label that emphasizes the different sections.
Specific food packages may pose problems for companies that don’t have flexible enough labeling options ready. To make up for this, businesses can use a printer that is adaptable to their needs and can help create beautiful custom pieces for any container.
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