Your coffee labels need to tell the customer exactly what kind of things he or she may expect upon consuming your product. This can come more naturally when you are armed with accurate information and attempt to provide such. It can also help to express messages implying moderation or a more sophisticated understanding of these effects.
The disclaimer that alcoholic drinks should be “enjoyed responsibly,” is something consumers are used to hearing in commercials and seeing in print. But it’s another thing entirely to take the time to explain to producers why this is so.
This is not necessarily too specific and complicated to communicate in the small space allowed by beverage containers, and this can be accomplished in a way that is even entertaining.
An infographic posted on Fast Company and created by a coffee blog can be seen as a demonstration in the manner in which it spells out these effects. Whether or not this is completely scientific accurate, the clear and attractive images included seem to show the effects of coffee and beer consumption in a simple way that is easy to comprehend visually.
The upbeat tone of the messages, coupled with a seemingly earnest banner encouraging moderation, has the potentially winning match of design qualities and delivers an ultimately, even-handed explanation of the relationship between coffee and beer consumption. The feeling one gets from looking at it is
Your labels can be paired with strong marketing techniques, and they don’t even have to be that elaborate to make the impact that you desire: all it will require is a color label printer like the Primera LX900.
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