The benefits of CMYK ink printers

Color label printers use the standard CMYK system for ink, which allows them to produce a wide range of different designs and hues. But what is CMYK, and why is it a good fit for printing labels?

The acronym stands for Cyan, Magenta, Yellow and Black, the four colors of toner used in professional printing. Together, they give users many different options for colors and are ideal for printing many durable, vibrant images.

This combination of hues isn’t the only way to think of color, but it’s a useful one for printing purposes, especially when it comes to replacing old cartridges, which can be conveniently done through one supplier. Producing effective marketing materials requires companies to focus on the medium, which means choosing a color scheme that will pop out at viewers and seem perfectly suited to the stock it is printed on.

In general, using color instead of black and white could help the brand recognition of a product. An infographic from Webpage FX that appeared on Small Business Trends claims that ads are read 42 percent more often when they are in color, and that many consumers think of color as the “primary reason” they buy something. The CMYK system allows companies to take advantage of this preference, and in some cases, using color isn’t just a good choice but necessary for a usable business label.

When you purchase a color label printer from OptiMedia Labs, you can also get the ink cartridges you need to start working on the next batch of labels. Whether it’s the Primera LX900 Color Label Printer or the Epson TM-C3500, the CMYK model is the jumping-off point for printing the colors that will define your brand.