Specific language on wine labels can help pinpoint the production location of a certain vintage. The resulting changes in can be challenging to companies that don’t have an easy way of producing these pieces on-site. In some regions, the issue of where a wine is attributed to can be a serious one that helps different areas better define themselves.
This was recently an issue in British Columbia, where a local Wine Appellation Task Group has called for a smoother process in guaranteeing appellations for different brands. According to CBC News, advocates want there to be a stronger connection between where the wine was made and what consumers think about it. The group is bringing its concerns to both the wine industry and the country’s Ministry of Agriculture.
Right now, there are five different regions with their own appellations in the BC area. The organization wants to introduce four more appellations and more than a dozen sub-appellations, to create less confusion for wine producers in the Okanagan Valley area. The Task Group recently mapped four “emerging” regions – Kootenays, Lillooet-Lytton, Shuswap and Thompson Valley – as part of their work on this issue.
In the Task Group’s recently published Wine Industry Turning Point report, Chair Ezra Cipes cited its goal of a “friendlier” wine environment.
“These changes will result in all wineries in BC playing by the same set of rules and will give us the authenticity to create a strong identity as a quality wine region on the world stage of wine,” Cipes said.
Food and beverage labels can be better tailored to fit government and industry restrictions when the printer is easily available. The Primera LX900 and other color label Primera printers can give companies the extra leverage they need.
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