Halloween is coming upon us in just a couple short weeks, and with candy and other related goods lining store shelves as usual, it seems as important a time as ever for companies that make these treats to think about the labels they will put on them more seriously for the sake of the consumer.
It seems that America is acting a bit more cautiously about the way it considers sugary snacks than it may have in the past, thanks to recent health concerns. This means that in addition to the seasonal decorations your brand might consider, special health warnings or packaging information might be necessary.
But, at the same time, a certain restraint must be exercised to prevent causing unnecessary hysteria.
An article by author Samira Kawash that appeared recently in the Washington Post examines some of the underlying fears that have long been associated with children’s candy.
“Public policies focus on removing candy and soda from children’s reach and substituting ‘safe’ alternatives such as apple juice and granola bars, which, despite their virtuous wrappers, aren’t all that different from the ‘bad’ treats they replace,” she writes. Kawash goes on to suggest that there might be some room to let children “self-police” and discover for themselves what portions are appropriate.
This is a lot for any food company to keep in mind, but a color label printer can make it slightly easier to touch all of the desired bases without creating the more harmful and unnecessary effects that misinformation can generate. It’s a careful thing to observe but if done right it could contribute to more success for your business.
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