Preparing early for Valentine’s Day candy

As with every major commercial holiday, special labeling solutions might be sought to distinguish a Valentine’s Day sale and make things unique for customers seeking holiday-appropriate treats. This effort might be particularly helpful if you have a specific target audience in mind.

For example, Bloomberg Businessweek has reported on the market for heart-shaped candies leading up to this well-known holiday, at least according to a representative of popular drug store Walgreen’s. This source asserts that women are likely to purchase these kinds of products long before the actual event takes place.

But only certain types of products get this kind of advanced attention, and some are still more purchased by men. With candy labels, your company might help increase the chance that your product will get noticed by adding eye-catching factors to these items and making sure they get noticed as the holiday itself draws nearer.

While most chocolate hearts, usually bought by men, tend to stay on their shelves until two days before February 14, other candies sell as early as January.

“In January we’re only merchandising bag candy, conversation hearts, exchange packs of cards that kids give each other in school, and single-serve seasonal items,” Walgreens employee Paul Minger told the source. “Those sell early.”

Your company can try to anticipate these buying habits by providing candy labels (courtesy of a color label printer) that hint at the possibility for Valentine’s without seeming overly specific are condescending to their target audience. With this in mind, candy makers might find better results by putting their offerings out before some one might usually think.