If your company is producing barcode labels for its products, you’ll need to understand what the point of sale experience is going to be like, including what scanning devices checkout staff use. While all barcode labels should be clear enough for easy processing, understanding barcode trends could help you factor real-world elements into your design and make a more functional label.
Many popular barcode readers could still rely on cords, for example, even though the technology for cordless scanners is still available. When developing and placing your labels, you can imagine the amount of freedom that a person will have to scan them and put them in a prominent place.
Another trend to be aware of is the use of “invisible barcodes.” As The Oregonian recently noted, these systems put small, digital marks “all over” a product, rather than in one specific place. The goal is to make items easier to scan by taking the focus away from a single spot that could wear down or scan incorrectly.
“Technologies like invisible watermarking could transform the way our customers check out,” Walmart CEO Doug McMillon said in the source. There’s one major problem with this futuristic system, though: it’s not likely to replace the standard barcode for “a decade or more,” as this alternative scanner makes its way to more and more locations.
Print barcode labels with a cost-effective Primera printer and meet the demands of a busy production schedule. Labels can be tailored to fit a particular package size and also be easy to find and scan at checkout, no matter what the size of the product.
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