When most people think of the last name Coppola, they probably remember Francis Ford Coppola, the filmmaker. It shouldn't be any surprise, then, that the winery that also bears Coppola's name has produced some vintages based on great movies. This extends to both the subject matter and the design on these labels, including three new ones recently revealed.
Stark Insider reported on the new additions to the line, which consist of three different beverages, each referencing a different classic film. The labels take a unique turn on the familiar movies, and use bright colors to attract the eye.
The "Jaws" wine doesn't feature any sharks but instead shows a beach scene, while the King Kong Cabernet Sauvignon features the dark image of the giant ape in New York. The final wine, based on "The Wizard of Oz," shows the film's characters approaching the Emerald City.
Making the wine label something of value in and of itself could be a great move for ensnaring customer attention. Steve Lamoureux recently told the Press Democrat that wine represents "a very crowded category."
"There is a plethora of options for consumers," he said. "The vast majority of buyers are actually making a decision at the shelf. They aren't just looking for a particular wine."
With that as a given, wine producers can take it on themselves to be as specific as possible when creating their labels. They can use color, interesting designs, or even photographs to direct the user's attention, and it's easier to do when the label printer is already high-quality.