While bar code labels in the past were primarily meant for professional scanners and businesses, mobile technology has put this power in the hands of the consumer, opening up opportunities for future innovations when it comes to their use. In addition to the bar codes used for tracking and professional purposes, companies can also keep this new consumer-facing use in mind by managing a printer in-house.
One example of this is the way bar codes could help consumers with allergies or dietary restrictions. As Digital Trends recently reported, the ipiit application uses bar codes to determine whether or not a product is dangerous to an allergen sufferer. According to this source, the app would both allow for detailed descriptions of a particular product’s contents and a way to connect with other users through a shared social element.
In this case, the bar code not only makes production easier for companies but gives buyers more control over their purchase. The implications are not limited to food, as bar code scanning apps could be used with various types of items and give users instant access to a wealth of important information. To prepare for these uses, companies can purchase a bar code label printer alongside the necessary stock and software for easy production and coordination.
The Primera LX900 color label printer is one option for companies that need barcodes rendered clearly for quick scanning. Its features include a 4800 dpi resolution capability that allows for clarity, as well as the possibility of making colorful variations based on particular preferences during the design process.
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