Oregon wine expands in production, despite lagging local support

Recently, there has been a surge in consumer demand for local products. From produce to beer and even now to wine. One such area that has seen an expansion in its wine production but hasn’t quite had the local following to support it has been Oregon. Marilyn Hawkins of the Mail Tribune, a local newspaper, wrote a June 24 article on how the area needs to start supporting its local wine labels more, and how this can happen.

“Over the past 25 years, the Southern Oregon wine industry has exploded – in a good way,” writes Hawkins. “From the top of the Umpqua Valley to the California border, now there are scores of bonded wineries and thousands of acres of planted vineyards.”

In order for the Oregon wine scene to capitalize on the demand for local products, Hawkins suggests that vintners and consumers should learn everything they can about the regions wineries and what they all have to offer. In just that state, there is nearly a bottle for every kind of wine, giving those involved in the area no reason to not purchase an Oregon-based wine.

In addition, by asking for local wines by names at restaurants, these businesses will be forced to purchase and provide the labels by popular demand. Considering the fact that restaurants tend to purchase and run through more bottles than individuals, this can do great things for the local industry.

Furthermore, the simple act of talking has consistently been one of the best marketing strategies. By using social media venues such as Facebook, Twitter and Pinterest, companies that promote themselves and others – as well as consumers – can create a healthy buzz in the region that develops organically.

Another thing vintners can do to promote the locality of their products is to design custom wine labels that emphasize the Southern Oregon region. Investing a Primera LX900 series color label printer can aid in the production of these valuable assets to wineries in the region.