A press release from Memjet that recently appeared in American Printer featured comments from an end user panel hosted by the company. According to representatives from various printing industry businesses, including Afinia Label and VIP Color Technologies, on-site label solutions are becoming an increasingly common way for businesses, especially those in the food and beverage and pharmaceutical sectors, to efficiently meet their labeling needs.
With the customization and increased control that printers provide, businesses have the ability to reach out to overlooked regions and make new labels as government regulations change. Citing a study from Smither Pira that was released this last December, the source says that inkjet digital label demand will likely jump by more than twenty percent within the next four years to reach a global value of more than $41.5 billion.
Other information from that study asserts that “labels are an attractive growth market,” with advances in systems helping to fuel more sales as well as activity.
“Label technology is developing, with materials, adhesives and manufacturing application methods to meet the market demands,” the study said. “Label printing is carried out on a wide range of equipment depending on the application and run length. Labels can be supplied in cut sheet stacks or rolls, with web fed increasing for high-speed automatic applicators.”
Businesses should join the numbers of those benefiting from in-house label printers by purchasing one today. Among other options, OptiMedia Labs features VIPColor and Afinia label printers that are both suitable for short-run orders and useful for matching specific color and style demands. In the long run, these options will save money and time by keeping all of a business’ label printing operations under its own roof and easy to manage.
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