Wine labels can not only reflect the information that consumers need to make the best choices for themselves, but they can also refer to specific standards that need to be upheld because of the individual category that the wine intends to falls into.
For example, in order for a vintage of wine to be labeled an “icewine,” certain conditions must be maintained, both to secure quality and to dissuade those who would try to make cheap imitations. Canada is said to be cracking down on exactly what allows a wine to be sold with the “ice” prefix, especially in Quebec.
According to Reuters, the nation sold more than 222,000 liters of icewine last year, but particular brands skip out on the specific procedures necessary to make the actual drink and go for less expensive alternatives. To that end, the government has published new official rules stating that the grapes of any “icewine” have to actually be frozen before being processed to qualify.
The Vancouver Sun spoke to winery CEO Jim Stewart about the difficulties of managing the number of wine exports with different standards for their respective corresponding product labels.
“Each country has its own import labeling requirements and many countries require us to affix additional labeling information that is different from the mandatory labeling information required by Canadian regulations,” Stewart said.
Making labels that are correct becomes complicated when more variables are added to the equation. Equipping your company with a color label printer such as the Primera LX900 and accompanying on-the-bottle applicators can lead to a stronger industry presence.
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