Is your company considering reviving an old brand for nostalgia’s sake to coordinate with a special date? Or, perhaps you’re launching a new one for the first time in years? Either way, you need to know how to make your own labels to get across all the important factors motivating their efforts.
Earlier this year, General Mills announced that it would be re-emphasizing its classic “monster cereals” in time for Halloween. It’s a significant marketing gimmick because, in addition to Count Chocula, Frankenberry, and Boo Berry, the initiative will “resurrect” Fruit Brute and Yummy Mummy, two older brands.
Interestingly, the launch has new designs for these boxes to correspond with this campaign. Not only do all five boast a new design that prominently features each mascot’s face, the two “lost” monster brands have “The Return Of” included in the name of their cereal, cementing the idea in the customer’s mind that they have been brought back for a special occasion.
That’s one scenario that a major food company might find itself in. Another “event product” might play out somewhat like Hershey’s new Lancaster brand of caramel.
Like the monster cereals, it also pays homage to its parent company’s past, as the name references the beginning of the Hershey chocolate company, but it’s notable for other reasons as well, as the Wall Street Journal reports, particularly as it was first released in China. This is unusual for the company, and especially stands out considering how long it has been since Hershey launched a new product idea.
These are far from the only situations in which food labels have important jobs, but the more companies make use of a professional printer, the more they might see the different purposes their custom made stickers might serve.
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