Bacon flavored ice cream, mint flavored Oreos, and sodas that mix a variety of fruits together are just the beginning. It’s obvious to anyone who’s ever wandered the grocery aisle that mixing surprising tastes together has been the food industry’s norm for years. But when you decide to create a new product like this, what does that mean for your food labels?
It can be tough to both keep the design of a standard label visible while conveying all the different new elements that you want customers to understand.
The labels on a brand of vodka that is made to taste like tobacco, for example, don’t really tell the onlooker that much, according to the photograph in this news story. Though the brown coloring and general shape of the front packaging might tip some drinkers off, it’s not the clear sort of communication that your customer base might require to make a decision.
Compare that with a strategy taken by Pizza Hut to apparently attract more twenty-somethings to its stores. According to USA Today, the latest offering from the chain, a pizza that contains three different cheeses in its “stuffed crust,” is an attempt to court this demographic through a similar tactic. Whether this specific premise is successful, it shows that companies are still putting faith in combinations to lure consumers.
The tastes you’re combining may be similar or radically opposed, but either way you can focus on making labels that promote both equally without losing your audience. Consider what having a color label printer at the ready can do for your business as you set about making newer combinations.
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