Whether you’re experimenting with a new type of packaging design or staying with the tried and true, the labeling you use can match the product in a way that is distinct and enjoyable to look at. The more capabilities your color label printer has built into it, the greater the chance that you can design and print something that works for your product..
Writing for the Atlantic, Steven Heller recently compared the American and European approach to labeling foods, particularly those made under a grocery store’s “house brand.” While he acknowledges that price is probably the most important factor to a consumer, Heller says that the graphics and logo are key to retaining viewer interest.
As an example, he contrasts some of the elegant design seen in oversees products like Siggi’s yogurt with grocery chain Fairway’s brand name goods. Even when chains do employ style, it needs to be done in a consistent way, Heller writes, referencing Whole Foods as a positive example.
“Rather than use a photograph, the actual product—whether seven-grain bread, guacamole, or linguini—is its own illustration,” Heller writes. “And what further sets the packages apart from other premium products is how well they are integrated into a larger design system throughout the store. The entire environment exudes appetite appeal.”
There’s a chance that this design philosophy could take hold in American chains in the future. PSFK recently spotlighted a theoretical design for McDonald’s meals that would feature both visible corporate imagery and a unique shape that creates special pockets for the food to sit in.
When you have a large order of food and beverage labels that need to be colorful and legible, choose an option like the the Afinia L801 Memjet Color Label Printer, which can produce bar codes as well as colorful package labels as fast as 60 feet per minute.
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