Keeping wines and their labels in sync

Styling a wine label goes beyond just appearances. Names, images and even label stock can impact the way consumers think of a certain brand. With a professional color label printer, winemakers of all kinds can ensure that their products are taken seriously. There’s no denying that the label can sway a buyer, so it needs to look its best.

Despite this, there are opposing viewpoints as to whether or not it’s good to judge a wine by its label. In the Australian site Good Food, sommelier Tim Watkins said that a label can demonstrate professionalism. Based on this, he said, buyers can use the label as an example of how invested the wine producer is.

“When you’ve got a really good label that appeals to you, me, a random customer on the website and a punter sitting at Embla, then the winemaker has kind of nailed it,” he said referring to a Melbourne restaurant. “If they have the ability to do that, you can have a bit of confidence they also have the ability to make a decent bottle of wine.”

On the other end of the spectrum is Valley News contributor Warren Johnston, who advocated for the importance of the beverage itself, criticizing one label for not seeming authentic enough. The message from here may be to match the label to whichever style of wine it’s promoting to make a positive impression. The wine’s quality impressed the writer the most, and didn’t seem to work with the legend on the back of the label.

Print professional wine labels with printers like the Primera LX900, a fast, efficient color label option. Learn more about it at either our U.S. store here or our Canadian store here.