Theoretically, wine labels are supposed to make things less confusing for your customer, but sometimes the opposite can happen. Many are familiar with the “made in a facility that processes…” descriptions on labels that describe the possible presence of allergens or other problem ingredients in a food item. What happens when your label warns you of an ingredient you definitely weren’t expecting?
In a wine column for the Vancouver Sun, writer Anthony Gismondi recently detailed the case of one particular brand of Australian wine that came with a label alerting its consumers to three foods that might be contained in it. At a glance, these are not things commonly found in such a beverage: milk, eggs and fish.
Though the label tells the truth, it only tells part of it. According to Grismondi, these are possible sources of a type of ingredient that can help refine a wine during its production (he also says that some minerals can be used for this as well).
“‘Milk, fish, eggs’ are on the Stanley label because likely one of them was used to clarify the juice and, in Australia and New Zealand, the wine labeling laws require the use of fining agents that may be an allergenic substance appear on the wine label,” he said.
Frequent readers of this blog will know that allergens are a significant concern for the makers of any mass-produced food product, but providing information without context can be tricky and counterproductive. If your business is getting ready to design custom labels, you might stand to benefit from a color label printer that can give you enough options to solve this problem.
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