Has your company decided to go with a different type of label? Both major and minor changes to the food and beverage labels your company produces can have dramatic impacts on the way they are perceived. A new study featured in the journal Appetite looked specifically at the way one word can change the context of an ingredient. If companies decide to change a descriptor, they can use their printer to make custom revisions at their own pace.
This study found that adding the word “fruit” in front of the word sugar, at least when it comes to cereal boxes, tends to lead consumers to assume it is healthier than just “sugar.” In addition to confusion over what exactly the term “fruit sugar” refers to, phrases like this can also falsely imply that the product will contain some fruit.
Commenting on the findings of this study for Forbes, contributor and author John McQuaid noted the vagueness that accompanies generic health-related claims.
“This reveals something of the dynamic underlying a lot of food industry decisions today,” he writes. “The consumer demand for “natural” ingredients means they get ingredients that can, by some stretch, be labeled that way. Any actual health impacts are uncertain, while the sales boost from such labels is quite clear.”
If your company has discovered something within a label that needs to be changed, options like the Afinia L801 Color Label Printer can support short or long-term production cycles. This printer is also useful for producing both the labels and the bar codes, so these equally important pieces come from the same source.
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