As reported by this blog, consumer demand has consistently created a need for more transparent food labels. In addition, most companies will use buzzwords such as “natural” or “whole foods” to appeal to the growing base of buyers that are also supporting this market.
But, this trend isn’t just relegated to the food industry. According ABC 4 in Salt Lake, City, many consumers are beginning to seek out organic or whole dog and cat foods, creating a niche market that doesn’t have the regulations provided by the United States Department of Agriculture (USDA) or Food and Drug Administration (FDA), which ensure that all human-food products live up to the labels.
“There are a lot of buzz words out there right now that pet food companies are putting on their labels because its what [is] hot in the market,” Veterinarian Dr. Katy Nelson told the source.
According to Natura, an organic pet food company, “dogs and cats are healthiest when they eat whole, natural foods.” For this particular manufacturer, that includes USDA-inspected chicken and other poultry with whole fruits and vegetables. The company goes onto list on its website that its products use whole foods and grains that adhere to strict quality control methods and tests.
But, according to ABC 4, the FDA has no official rules that govern the labeling foods for pets, nor does the USDA.
While labeling laws for pet foods may be a growing concern for both pet owners and industry professionals, companies need to ensure that their labels are clear, high-quality and aesthetically pleasing. By investing in a Primera LX900 color label printer, businesses can ensure that their product labels are not only up to industry standards and regulations, but help draw in customers and pop off the shelves.
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