How companies can use custom labels to create a unique consumer experience

By providing a unique customer experience, businesses are able to set themselves apart from customers. Oftentimes, this can be as simple as investing in private-label products or as complex as going the extra mile and creating a one-of-a-kind experience.

High Gravity, a wine retailer in Tulsa, Oklahoma, may have been initially known for its collection of beer and winemaking equipment, but the store has now become a certified winery, albeit a rather unique one.

Just like every other wine retailer, High Gravity’s shelves are lined with reds and whites, pinot noirs and cabernet sauvignon blancs. But, unlike most other wineries, these wine labels aren’t produced by major vintners in Napa Valley or France. All of their wines’ labels are created and produced by the customers that buy their winemaking kits, reports Tulsa World.

“We could place our wines in restaurants or liquor stores, but we don’t,” Desiree Knott, co-owner of the store, told the source. “We started it as a means to promote our winemaking kits, but we have noticed more and more people coming in to buy bottles of wine off the racks.”

By investing in a Primera LX900 color label  printer, other wine retailers can create the custom labels that many customers may be willing to pay more for. This type of unique experience is a great way to set a company apart from its competitors and ensure that when consumers leave the store, they will be talking about it’s excellent choice of wine labels.