Those familiar with hot sauce and barbecue sauce labels will likely know the familiar styles, including the wrap around labels that encompass the entire bottle. Much like a beer bottle label, this can be a continuous sleeve with opportunities for lots of graphics and information, including nutrition facts, brand imagery and details about the company. However, there are other options that a versatile printer can provide.
For example, hot sauce packaged in a flask-type bottle may look best with a large, rectangular label on the front that fits the shape well. This can draw extra attention to the design in the middle of the label. The opposite tactic, using a label deliberately smaller than its surroundings, could also be effective.
A circular label could fit in the center as well and play off of the sauce’s color to an even greater impact. Businesses need to make sure that everything on the label is easy to read and identify, with a high resolution that leaves every element clear.
Purchasing an in-house color label printer that can produce multiple sizes and shapes of labels leaves the possibility for companies to experiment. The VIPColor VP485 is compatible with circular and oval labels that have different glosses and sizes. Buying a single roll can give you thousands of labels ready to put into production, and the varying gloss labels also give you choices that could enhance the color choices you use.
Other advantages to this printer when it comes to printing sauce labels include eliminating costs for setup fees and preprints, as well as making optimal short run labels on a time crunch. When demand is high, this option also allows for a fast turnaround. Read more by downloading the official brochure here.
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