Printing clear, easy-to-read medicine labels can make it easier for the right treatments to be identified. By outlining health requirements in a way patients can read, your company can help avoid mistakes and promote proper product use.
It’s also important to remember that older patients or those with vision impairments will be counting on the labels for the right information, and have to be able to see them to make decisions about their health.
A piece by the CBC examined this need, emphasizing the concerns in Canada over properly-sized labels on medicine. Professional printing systems should be calibrated to make products easy to decipher, especially since poor vision is common. It cites information from a study recently conducted by the University of Waterloo, where the ideal font size for these containers was found to be “at least 16 to 18 points.”
The article also features quotes from a Waterloo professor named Susan Leat, who discussed the need for better labeling standards in this area. This can be complicated among those who are exceedingly ill or require multiple different kinds of treatments.
“You have to remember many people are taking two or three medications or more even,” she said. “Some are taking up to 15 different medications a day.”
These can be important things to remember no matter where your product is being marketed. The patient population that you are appealing to doesn’t have to have vision problems to appreciate large, easy-to-read fonts.
High quality printing preparations can make for better practices in general. You can also use color options and the different settings available in print software to vary up the possibilities that you have.
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